Know Yourself — The RTB Audit

How often have you heard that before you can understand others, you have to understand yourself? In other words, to really know what you want in a relationship, you have to know yourself. We will conduct a deep dive into the history and existing state of your brand’s current romance with consumers and your organization’s commitment to cultivating it.

WE DELIVER:

A comprehensive assessment of your brand-consumer relationship as seen through the lens of your organization, your retail partners, and, most importantly, your consumer.

Identification of your brand’s unique qualities, differentiation vs. competitors, and strengths and weaknesses.

Know Your Type — Consumer Romance Segmentation

Just like in our own relationships, we have to understand who is our brand’s type – the type of individual who is most attracted to us and represents our best chance at making a “connection.” Our insights team will help you gain deep knowledge about “your type.” We start to segment your consumer base, but in an innovative way. Unlike other consumer segmentations, we look at your consumers through a relationship lens. Who is the type of consumer that is going to be most likely to fall in love with your brand?

SERVICES:  Consumer Relationship Segmentation

Segments consumers based on their passion for your brand.

Identifies consumers (demographics and psychographics) who are currently “in love” with your brand and those that represent the biggest opportunities to fall in love.
Identifies the prime “drivers” of romance for both your brand and the category.

Create The Bond — Connections

The strongest brand-consumer relationships, like genuine human relationships, go beyond the physical and practical. The strongest brands and consumers connect emotionally. Yet customers may not even be aware of their own purchase motivations. We identify those hidden physical and emotional needs of the consumers most likely to fall in love with your brand and then work to the position your brand to capture these needs in a way that is different, better, and special versus your competition.  The result is the basis for a renewed brand, specifically designed to romance the consumer.

SERVICES:  

Infuse Innovation

The key to a successful relationship is creating news to keep the romance “fresh.” By integrating our associates, out-of-the-box thinkers, and existing brand consumers into the process, we create a proprietary innovation process that delivers new ideas that offer the best chance of success. We apply this same philosophy to launching new brands. New brands are successful because they have a clear strategy behind how they are going to “meet” the consumer and why they are needed in that individual’s life. We help to create brands that win by ensuring that they are relationship centric and focused on establishing a special connection with their consumer partners.

SERVICES:

Manage the Relationship — Strategic Direction

Successful relationships take ongoing commitment. We don’t just “get the girl (or boy)” and ignore them. Similarly, we have to manage our consumer relationships. With larger organizational complexities, more companies have more brand relationships with more consumers across more geographies. We help you to identify relationship growth opportunities, develop logical brand portfolios and architectures to source those opportunities, and  identify issues in your relationships early on – before they become major problems.

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