Our Team
Tim Halloran has built and directed some of the world’s largest brands. He is has provided guidance to top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. Prior to consulting, Tim spent ten years at Coca-Cola, leading multiple beverage brands. His successes at Coke include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke’s first Internet marketing initiative with his work on Cherry Coke. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. Tim has also served as an adjunct faculty member of marketing at Emory University and Mercer University. His first book, Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers was just published by Jossey-Bass/Wiley and named by Forbes as one of “7 Actionable Books for Smart Entrepreneurs” and won the 2014 International book award in the marketing/advertising category.
Meghan Stevens has developed and managed brands of all sizes. With almost 10 years of experience in Marketing focusing on brand equity, positioning and business strategy, she has worked in various industries from Consumer Packaged Goods to Financial Services. Her successes include the North American marketing launch of a premium Nescafé sub-brand, for which she won the Nestlé Very Best Marketing Award, and the creation of a new beverage category in Sweet Leaf Tea Coffee-Tea blends. Meghan has a passion for deepening the connection between brands and consumers to create sustainable relationships and provide top-line and bottom-line growth.
We are always looking for the best and brightest – people who have a genuine
passion for marketing and making connections between brands and consumers.
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“Romance the Brand Group is one of the best brand strategists.
They have a deep knowledge of consumer marketing and
a terrific ability to build out a brand’s architecture
and differentiated brand positioning statement.”Matt Kahn, Marketing Executive and Former Senior VP Marketing, Glaceau Brands (smartwater/vitaminwater)
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“Romance the Brand Group is the consummate brand architect.
They understand how to identify the dots and connect them
in ways that engage, disrupt, and, most importantly,
inspire consumers to action.”Jeff Rubenstein – Senior Vice President of Marketing for Vita Coco
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“Tim helped our entire Merchandising organization clearly define portfolio strategy, and developed the tools to allow each of our merchants to drive their own strategy within their categories.
We are now better prepared to create and maintain
our competitive advantage.”Matthew Tuttle – The Home Depot
HOW BRANDS CREATE STRONG,
INTIMATE RELATIONSHIPS
WITH CONSUMERS
The must-have guide for convincing
consumers to fall in love with your brand
